Believe it or not, but there is a lot of inspiration behind the designs of the garments that you are currently wearing. In every brand or collection that is strutted down the runway, the designer (more than likely) has lost hours of sleep thinking of how to create their current inspiring thoughts into the next project runway, literally!!!
The image above, which caught your attention as soon as your index finger clicked on the link to my blog, is a brand that I have become highly fond of in the last three months. SuperDry was introduced to me when I stopped into a boutique at Cameron Village before my departure to Germany. With British tailoring, inspirations from a trip to Tokyo in 2003 and design influences from Japanese graphics I am here to introduce to you SuperDry, a brand based out of the UK. The in-house brand was born when Julian Dunkerton teamed up with designer James Holder who had previously founded the Bench brand. In March of 2010 the business launched the next stage of its global growth and expansion leading the brand to be sold in over ninety-one countries in the year of 2011. This is a company that is all about unique clothing, variety, knows how to please the customer and offers free shipping to North American. <— hop on it
My first week in Germany was jaw dropping after counting how many SuperDry coats I counted on the streets of Mannheim!! This is when I realized that SuperDry is a brand that is just now making it’s way to the states, but happens to be a big deal in Europe. Do you remember growing up and there was always something that your friends had and you too wanted it?? Well, that feeling still holds true today no matter what age you are and I must say that you may want to add SuperDry to your list while North Carolinians are still clueless. ;)
